Have you read Echelon Wealth Partners’ Canadian Entrepreneur Report 2020? Have you read Echelon Wealth Partners’ Canadian Entrepreneur Report 2020?  It’s available here . However, if you are just looking for some quick highlights of each of our interviewed leaders and their companies, these short summaries will give you a weekly dose.



In honour of International Women’s Day 2021, we are highlighting our female entrepreneurs for the month of March. First up is Natasha Vandenhurk, CEO of Three Farmers. Three Farmers believes that everyone should have wholesome food to eat, an understanding of where it comes from, and how it’s made. They are real farmers, committed to preserving the land through sustainable growing practices and providing nourishing foods grown on Saskatchewan family farms.

COVID’s Impact to Your Business and Family

Our first priority when the pandemic hit was to focus on the safety of our team and the people at our manufacturing facilities. We sent people home and followed the government guidelines but the guidelines kept changing. We made sure to stay as close as possible to our customers: we service grocery stores, and there was a lot of stockpiling going on, and some of our other channels (e.g. convenience stores and airports) were shutting down. During the initial few weeks of lockdown the natural food sector was neglected, and we definitely felt the pain of that. Buying patterns switched so we needed to pivot our attention.

What’s on the Other Side?

There have been a few positives that have come out of this pandemic for our business – we’ve obviously been able to cut travel and accommodation expenses, and moving to Zoom has been surprisingly efficient, so we’ll keep using it in future. We have invested in a few new software programs and communication tools and we are taking the time to streamline our platforms.

We are super focused as a company as to where we need to drive value – we are getting closer to our customers and speaking their language. I think the shift in consumer focus to ‘living in the now’ and maintaining a healthy lifestyle will play in our favour over time. Education is now at the forefront of our marketing – we want people to understand the benefits of our products and how they can be used.

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Forward Looking Statements

Forward-looking statements are based on current expectations, estimates, forecasts and projections based on beliefs and assumptions made by author. These statements involve risks and uncertainties and are not guarantees of future performance or results and no assurance can be given that these estimates and expectations will prove to have been correct, and actual outcomes and results may differ materially from what is expressed, implied or projected in such forward-looking statements.

The opinions expressed in this report are the opinions of the author and readers should not assume they reflect the opinions or recommendations of Echelon Wealth Partners Inc. or its affiliates. Assumptions, opinions and estimates constitute the author’s judgment as of the date of this material and are subject to change without notice. We do not warrant the completeness or accuracy of this material, and it should not be relied upon as such. Before acting on any recommendation, you should consider whether it is suitable for your particular circumstances and, if necessary, seek professional advice. Past performance is not indicative of future results. These estimates and expectations involve risks and uncertainties and are not guarantees of future performance or results and no assurance can be given that these estimates and expectations will prove to have been correct, and actual outcomes and results may differ materially from what is expressed, implied or projected in such forward-looking statements.

The particulars contained herein were obtained from sources which we believe are reliable, but are not guaranteed by us and may be incomplete. The information contained has not been approved by and are not those of Echelon Wealth Partners Inc. (“Echelon”), its subsidiaries, affiliates, or divisions including but not limited to Chevron Wealth Preservation Inc. This is not an official publication or research report of Echelon, the author is not an Echelon research analyst and this is not to be used as a solicitation in a jurisdiction where this Echelon representative is not registered.

The opinions expressed in this report are the opinions of its author, Richardson Wealth Limited (“Richardson”), used under a non-exclusive license and readers should not assume they reflect the opinions or recommendations of Echelon Wealth Partners Inc. (“Echelon”) or its affiliates.

This is not an official publication or research report of Echelon, the author is not an Echelon research analyst and this is not to be used as a solicitation in a jurisdiction where this Echelon representative is not registered. The information contained has not been approved by and are not those of Echelon, its subsidiaries, affiliates, or divisions including but not limited to Chevron Wealth Preservation Inc. The particulars contained herein were obtained from sources which we believe are reliable, but are not guaranteed by us and may be incomplete.

Assumptions, opinions and estimates constitute the author’s judgment as of the date of this material and are subject to change without notice. Echelon and Richardson do not warrant the completeness or accuracy of this material, and it should not be relied upon as such. Before acting on any recommendation, you should consider whether it is suitable for your particular circumstances and, if necessary, seek professional advice. Past performance is not indicative of future results. These estimates and expectations involve risks and uncertainties and are not guarantees of future performance or results and no assurance can be given that these estimates and expectations will prove to have been correct, and actual outcomes and results may differ materially from what is expressed, implied or projected in such forward-looking statements.

Forward-looking statements are based on current expectations, estimates, forecasts and projections based on beliefs and assumptions made by author. These statements involve risks and uncertainties and are not guarantees of future performance or results and no assurance can be given that these estimates and expectations will prove to have been correct, and actual outcomes and results may differ materially from what is expressed, implied or projected in such forward-looking statements.